We fetch the public page
No login required. We read titles, JSON-LD, phone links, maps, and on-page copy — then try robots.txt for a sitemap hint.
Local search survey
Know what to fix — even if you can’t code.
Paste a business website. Pinpoint reads the page, checks rankings and AEO, then splits the work: a walkthrough for jobs you can do, a ready email for a web developer, and a ZIP of the full audit files. You never have to explain SEO.
How a survey works
A field report, not another generic checklist.
We score local + AEO
Live web rankings, Google’s local-pack factors, and answer-engine readiness per engine: AI Overviews, ChatGPT, Perplexity, Gemini, featured snippets, and voice.
We split the labor
You get a one-job-at-a-time walkthrough, a developer email with paste-ready code, and a ZIP of the full audit files you can send or keep.
What we inspect
Geo SEO is Maps and the local pack. AEO is whether ChatGPT, Google AI Overviews, Perplexity, Gemini, featured snippets, and voice assistants can quote you. Pinpoint covers the public half of both.
Rankings
Branded, category, near-me, and site: index — live web snapshot.
AEO
AI Overviews, ChatGPT, Perplexity, Gemini, featured snippets, and voice — scored per engine.
Local pack
Relevance, prominence, and distance signals Google actually uses.
Schema
LocalBusiness JSON-LD, address, geo, hours.
NAP
Name, phone, and address vs what the page actually shows.
On-page
Title, H1, and whether the city is even named.